[KCI] A Study on Antecedents of Cognitive and Affective Trust Leading to IT Service Project Performance

posted Mar 16, 2015, 6:27 AM by CWS Yonsei   [ updated Mar 16, 2015, 6:27 AM ]
Yoon, J., Park, J.-G., & Lee, J. (2014). A Study on Antecedents of Cognitive and Affective Trust Leading to IT Service Project Performance. Information systems review, 16(1), 51-71.

Abstract
This study explores the influence of cognitive and affective trust on IT service project performance. Technology and Business expertise are posited as antecedents for cognitive trust which social bonding and relationship conflict as over for affective trust. Communication is posited as the commons antecedent for both kind of trust. A study was administered among IT Project leading in different projects. Analysis of 169 data point in general supports the research model. For building cognitive trust, Communication is formal to be must important while business expertise the second and technical expertise the third. For affective trust, the influence of antecedent are relatively smaller than the case of cognitive trust. For project performance, Cognitive trust seem to have stronger impact as IT may have direct impact as well as indirect impact via affective trust. Findings trust though the impact is smaller than the cognitive trust. In practice, this means to maintain Balanced approach in fostering trust-cognitive and affective.

Keywords
IT Project, Cognitive Trust, Affective Trust, IT Service, Project Performance